Open to 2026–2027 opportunities

Hello, I'm

Management & Strategy · Digitalisation & Big Data

Architect of the big picture, explorer of the edge.

Open to roles worldwide · remote-friendly
About

I'm a management master's student who works where strategy, marketing, organisation and data meet.

After completing a Sino-German dual-degree undergraduate business education, I'm now reading for an MSc in Management (Digitalisation & Big Data) at the University of Bristol — on track for a Distinction and holding the Think Big scholarship.

Along the way I've worked in management consulting (CIIC), strategy at a UK health-tech firm (Mayden), and banking customer analytics (Dongying Bank), and co-founded a campus local-life platform that grew from zero to 1,400+ users. I like problems that need both the data and a story.

Outside work I'm usually on a climbing wall, in the gym, or at a table-tennis or basketball court — chasing the same thing I look for in my work: structure to push against, and an edge to explore.

“Finding freedom in rules, reshaping self beyond limits.”

— Kaixun (Alan) Wu
Portrait of Kaixun (Alan) Wu
8
Countries studied & visited
Top 10%
Undergrad GPA · MSc predicted Distinction
1,400+
Users grown from zero
4
GTM target markets
¥300K+
Monthly revenue lift
1M+
Records processed
Experience

Consulting, marketing, data analysis and visualisation across China and the UK.

Feb 2026 — Aug 2026

Strategy Intern

Mayden
Bath, UK

Market-entry strategy for a multi-product portfolio across target markets (225+ institutions, 7M+ users).

  • Cleaned regional healthcare-procurement data in MySQL and visualised market segmentation in PowerBI to pinpoint high-potential customer groups.
  • Built an end-to-end regional go-to-market strategy — target-market selection, launch roadmap, positioning, channel and risk plans — for a platform handling 1M+ referrals a year.
  • Ran an internal capability diagnostic of tools, team structure and processes, recommending org upgrades for scalable cross-region expansion.
StrategyMarket ResearchMySQLPowerBIGo-to-Market
May 2025 — Aug 2025

Management Consulting Intern

CIIC Management Consulting
Shanghai, China

Restructuring, organisation transformation and headcount costing for state-owned enterprises.

  • On SPIC's restructuring project, used SQL/Excel to clean and benchmark two subsidiaries' financial data, quantifying post-merger synergies to support the deal's feasibility.
  • For a China National Biotec Group subsidiary, redesigned the org structure, built a fair-yet-incentivising pay model, and independently delivered hundreds of job descriptions — landing with zero rework.
  • Work earned high praise and generated follow-on orders from sibling companies.
ConsultingMarket ResearchOrg DesignHeadcount CostingCompensationBenchmarking
Jan 2024 — Feb 2024

Winter Analyst

Dongying Bank
Shandong, China

Customer analytics and branch-efficiency analysis.

  • Analysed a 500+ client portfolio — segmenting by deposit retention and product holdings — to produce a prioritised lead list and improve marketing ROI.
  • Studied footfall and service-time data to find capacity bottlenecks, supporting process changes that cut average wait time and lifted transaction throughput.
Data AnalysisBankingSegmentation
Jul 2023 — Aug 2023

Business Development Intern

Qizhi Early-Education Complex
Weifang, China

Marketing-event planning and growth.

  • Planned and ran large interactive marketing events with a quarter-high conversion rate, plus a senior-care public-welfare programme that widened community brand reach.
  • Optimised the full sales funnel for an autumn enrolment push — 40+ sign-ups in two weeks and ~¥300,000 in monthly revenue.
Business DevelopmentMarketingSales
Dec 2022 — Feb 2023

Financial Auditing Intern

Century Yuanfei Accounting
Weifang, China

Audit support for financial-statement engagements.

  • Prepared and maintained audit working papers and files, assisting senior auditors on financial-statement audits.
  • Gathered client financial data, ran preliminary analysis, and explained audit procedures and results to clients.
AuditFinance

Education

2025 — 2027
Bristol, UK

MSc Management (Digitalisation & Big Data)

University of Bristol

On track for Distinction · Think Big scholarship (£13,000) · Bristol Plus Award.

2022 — 2025
Essen, Germany

BA Business Administration

FOM University of Applied Sciences

GPA 2.1 — Top 10% (German reverse 5-point scale).

2021 — 2025
China

BA Business Administration

Shandong Agricultural University

Joint dual-degree programme with FOM Germany (mutual credit recognition).

Diverse explorations

A few things I drove end to end, beyond the day-to-day.

Consulting & Strategy
01

Multi-Market Entry

Group LeadIn progress···2026· Market Entry · GTM · Leadership · Market Research

As group lead, shaping a market-entry strategy for a multi-product portfolio across several target markets — from market screening and competitive positioning to channel choice and a data-backed rollout path.

02

Org-Management Review — China Biotec Subsidiary

Consultant2025· Org Diagnostic · Consulting · Reporting · Benchmarking

Ran an organisation-management review for a China National Biotec Group subsidiary — diagnosing structure, role design and management processes, and delivering a findings-and-recommendations report to support its transformation.

03

SOE Capital-Holding Benchmarking Study

Researcher2025· Benchmarking · Data Analysis · Finance

Benchmarking study for a state-owned group's capital-holding company — cleaning and benchmarking financial and operating data to quantify gaps against peers and inform restructuring and synergy decisions.

Research
04

Impact of the Macroeconomy on Crypto Markets & Co-Movement

Independent Researcher2024· VAR · Time-Series · Stata · Published

Modelled BTC/ETH and the US Dollar Index with Vector Autoregression, using Granger causality and impulse-response analysis to quantify price transmission and co-movement between the macroeconomy and crypto markets. Accepted and published at the ICDEBA international conference.

05

China's Economic Policy & Its Impact on Emerging Economies

Independent Researcher2024· Macroeconomics · Qualitative Analysis · Research

Independent research on the spillover effects of China's macroeconomic policy on emerging economies — modelling trade, capital-flow and exchange-rate data to trace transmission paths and the magnitude of policy shocks.

Ventures & Creative
06

Local-Life Service Platform

Co-Founder2023 — 2024· 0 → 1 · Community · Growth · Operations · Marketing

Co-founded a private-traffic community for university students. Built the cold-start playbook and a 'traffic → retention → conversion' system, signed dozens of merchants, and grew from 0 to 1,400+ active users in a year.

07

Admissions Marketing Campaign

Creative Director2023· Marketing · Photography · Content · Leadership

As Creative Department director, shot 100+ photographs for the university's admissions campaign and coordinated the team's output from brief to published social content.

Skills

The toolkit I use to take a question from raw data to a decision.

Strategy & Consulting

  • Market analysis & insights
  • Go-to-market strategy
  • Organisation & process design
  • Competitive benchmarking
  • Headcount costing

Data & Analytics

  • MySQL
  • Stata
  • PowerBI / Tableau
  • Time-series modelling (VAR)
  • Data cleaning & visualisation

Business & Finance

  • Financial analysis
  • M&A & restructuring
  • Cost accounting
  • Auditing
  • Market research

Tools

  • MS Office
  • PowerBI / Tableau
  • MySQL
  • Stata
  • Vibe Coding
LanguagesChinese · NativeEnglish · IELTS 7.0German · B2
Beyond Work

Where I go to find structure to push against — and an edge to explore.

Rock Climbing

Reading a wall like a problem — balance, patience and one committed move at a time.

Fitness

The daily discipline that keeps everything else steady.

Table Tennis

Fast hands, faster decisions — my favourite kind of pressure.

Basketball

A team game of read-and-react — where strategy meets instinct.

Photography

Framing light and fleeting moments — composition is a quiet practice in what to leave out.

A Good Drink

A good drink with good people — where the best conversations happen.

What I Believe

The quiet rules behind how I show up.

01

The whole board, freedom in the rules

I zoom out to read the whole system, then master the rules — and know exactly where to bend them.

02

Explore the edge

New country, new field, new wall — I grow fastest just past the comfort zone.

03

Numbers and a story

I trust the data, but never forget there are people on both sides of it.

04

Don't give up easily

The real gap opens up right where others quit — so I hold on a little longer at the hardest part.

“In the midst of chaos, there is also opportunity.”
— Sun Tzu
Gallery

A few frames from life beyond the résumé — work, travel and the occasional summit.

Contact

Let's build something together.

I'm open to internship and full-time roles — and to any good conversation. Email is the fastest way to reach me.

Email
13573664585@163.com
Phone
+44 7962 689880 · +86 13573664585
Open to
Roles worldwide · remote-friendly
Elsewhere